From February 12 to 14, 2025, the FMF invites you to Casablanca to join the premier franchise gathering in Morocco and Africa.
highlights the exceptional opportunities Morocco offers to franchisees and international investors.
Download the brochureThe Moroccan Franchise Federation (FMF)
Established to promote and structure the franchise sector in Morocco, the FMF plays a strategic role in developing franchise networks and supporting entrepreneurs. By organizing the Franchise Exhibition Morocco 2025, the FMF demonstrates its commitment to:
With a growth rate of 25% per year, Morocco now hosts over 745 franchise networks, 84% of which are international.
The sector's turnover reaches 20 billion dirhams, with a projected growth of 500% by 2030 in key sectors (food services, apparel, services).
Take advantage of conferences, practical workshops, and networking opportunities to build lasting relationships with influential decision-makers.
Organized in collaboration with major institutional partners, such as AMDIE, this exhibition benefits from strategic support to maximize its impact.
A key event to realize the FMF's vision: making Morocco a regional hub for franchises.
Placed under the aegis of the FMF, the Franchise Exhibition Morocco 2025 offers content that addresses the challenges of the sector :
Check the full programWith national and international experts.
On franchise management, financing, and digital marketing.
Dedicated platforms to initiate strategic partnerships.
With its economic stability, its free trade agreements with the EU and the United States, and its strategic geographical position, Morocco stands out as a preferred destination for expanding franchises.
As the official federation of the sector, the FMF strives to:
• Structure and support franchise networks.
• Strengthen the competitiveness of Moroccan franchises.
• Promote the transfer of know-how through international partnerships.
Tiznit Street, opposite the Hassan II mosque - Casablanca - Morocco
+212 (0)6 61 25 51 58
+212 (0)6 04 86 78 19